product categories

Site Information

Need-Based Gun Ownership

Posted on

As a gun owner, you have practical reasons and motivations for owning a firearm.

Based on recent customer segmentation and buyer persona analysis, need-based gun ownership can also be identified as common sense gun ownership. You adhere strictly to all the current regulations concerning possession, transportation and safety.

Understanding the who and why of the need-based gun ownership demographic means individuals who are unfamiliar with the gun market can understand the value of owning a firearm. It also means manufacturers can better tailor products to meet their customer’s needs.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivs 3.0 United States License

BasedGun Ownership: Consumer Segmentation

Of all need-based gun owners, 26 percent would describe themselves as a protector. These are the homeowners and business proprietors whose sole purpose of owning a gun is to protect their loved ones and property from unwanted intruders. Often, these gun owners are purchasing firearms for the first time, which makes them more apt to take gun safety training courses . That is always a good thing, no matter what level of experience you have with firearms.

Related to those protectors are the 15 percent of women, known as debbie defense, who make up a subset of the need-based gun owner demographic. According to the NRA, women are the fastest growing group of gun owners . Most women in this segment of gun buyers also have concealed carry permits for their lightweight firearm. Parallel to this, male protectors concerned with the defense of their home and family and are known as the guardian gary segment. These gun buyers represent 15% of purchasers.

Hunters make up 11 percent of the need-based gun owners population. This is probably someone who spends a lot of time outdoors during hunting season. Their firearms have most likely been passed down to them through the generations. Hunters understand the precautions that have to be taken while out on a hunting excursion. That includes the assumption that every gun is loaded at all times and to be aware of not just your target, but also what is beyond your target.

Social shooters and collectors both make up 8 percent of need-based gun owners. A social shooter will often familiarize themselves with several types of firearms and enjoys shooting practice with friends and family. A collector might have several guns on proud display in their home. Many of those guns might never be fired, but are still in working condition and have to be registered.

Completing the need-based gun owner categories are the skills builder and urban recruit. Skills builders typically live in suburban areas and seek proficiency instead of collectability. Their focus is on person protection, and this segment of gun owners makes up 12 percent of the market. Urban recruits are the lowest percentage of gun buyers, comprising 4 percent of the market. This segment desires an affordable firearm, and typically they have a military or law enforcement background.

Most Popular Caliber Types

Considering protectors make up the largest portion of need-based gun owners, you might think the .45 caliber pistol would be the most popular type of weapon in the country. That firearm comes in at 12 percent, just behind the ArmaLite rifle, AR-15, at 14 percent and the 9mm pistol at 17 percent.

Rounding out the top five most popular calibers would be the 12-gauge shotgun at 10 percent and the 22 AR pistol or rifle at 9 percent.

Those numbers might change with new surveys, as the AR-15 is proving to gain in popularity among firearms in production. Between 2011 and 2012, the AR-15 showed a 100 percent increase in manufacturing. That is clearly a significant jump based on customer demand.

States With Most Gun Owners in 2014

The top two states with the most gun owners could be described as a tale of two cities.

Wyoming leads the number with 195.7 firearms per every 1,000 people. Given the landscape, it is right to assume many of these gun owners would fall into the hunter or social shooter category.

The second area with the most guns per capita is the District of Columbia, with 66.4 firearms per 1,000 residents. Given the crime rates in the area , it would seem most of these gun owners would be in the protector category.

Here’s the breakdown of the top 10 gun ownership states:

  1. Wyoming:
    • 195.7 firearms per 1,000 people
    • 114,052 total registered firearms
  2. District of Columbia:
    • 66.4 firearms per 1,000 people
    • 42,897 total registered firearms
  3. Arkansas:
    • 41.6 firearms per 1,000 people
    • 123,130 total registered firearms
  4. New Mexico:
    • 40.5 firearms per 1,000 people
    • 84,471 total registered firearms
  5. Virginia:
    • 30.1 firearms per 1,000 people
    • 248,939 total registered firearms
  6. Idaho:
    • 24.2 firearms per 1,000 people
    • 39,019 total registered firearms
  7. Alabama:
    • 20 firearms per 1,000 people
    • 96,744 total registered firearms
  8. Nevada:
    • 19.5 firearms per 1,000 people
    • 54,436 total registered firearms
  9. Alaska:
    • 15.2 firearms per 1,000 people
    • 11,167 total registered firearms
  10. Louisiana:
    • 15.1 firearms per 1,000 people
    • 69,668 total registered firearms

Need-Based Gun Ownership Is Responsible Gun Ownership

Need-based gun owners agree on responsible gun ownership. And given the data and customer segmentations, you can't group all need-based gun owners into the same category based on purpose, caliber or location. 

How Does an AR-15 Piston System Work?

AR-15 operating systems have traditionally relied upon a technology known as direct impingement. With direct impingement, the firing pin strikes the primer and delivers the bullet down the barrel of the weapon, which causes the propellant gas to accumulate behind the bullet. The gas then bleeds out through a small hole in the barrel and [...]

Read More »

AR-15 Upper Receiver Types

If you are brand-new to the world of the AR-15 rifle, you may be confused about the many different AR-15 receiver types. One way to gain a better understanding of what a receiver actually does is to compare it to the chassis of an automobile. As with a chassis, all essential AR-15 parts are built [...]

Read More »

Tips to Keep Your AR-15 Reliable

An AR-15 is renowned for its remarkable dependability. You can expect it to provide you with many years of reliable service. However, there are a number of things you can do to increase AR-15 reliability. Some involve basic preventive maintenance, while others entail the choices you make in terms of setting up and using your weapon.Cleaning As [...]

Read More »

AR-15 Trigger Upgrades and Installs

While some shooters are content with an off-the-shelf firing experience, many of our customers are searching for ways to improve the accuracy of their AR-15 and to help maximize their shooting experience. When you want to enhance your accuracy, AR-15 trigger upgrades are a great first step toward achieving that goal. What makes an upgraded AR-15 [...]

Read More »

Common AR-15 Upgrade Problems

One of the best things about owning an AR-15 is that it offers the flexibility to custom-build a weapon that meets your exact specifications. The abundance of interchangeable parts and components makes customizing your rifle a relatively easy and inexpensive process. However, there are a few common problems when upgrading AR-15 weapons that could impact the [...]

Read More »

Types of Bolt Carriers & Coatings

Along with the barrel, the bolt carrier is perhaps the most essential component of an AR-15 rifle. The bolt carrier houses the bolt and literally carries and guides it within the receiver. It also resets the hammer after firing. There are several types of bolt carriers available for use with the AR-15, as well as [...]

Read More »

Why Choose an AR-15 for Home Defense?

According to FBI statistics, more than 6,600 home invasions occur in the United States each day — that’s approximately one invasion every 12 seconds. Many property owners choose to protect themselves and their loved ones by keeping a weapon within easy reach. While pistols and shotguns have been the preferred weapon of choice in many [...]

Read More »

How to Set up an AR-15 for Hunting

An increasing number of hunters are choosing the AR-15 as their preferred rifle for taking down animals such as hogs, deer and coyotes. The AR-15 offers the important benefit of flexibility — you can easily customize your rifle by swapping out parts and adding accessories. The fact that the AR-15 is primarily made from aluminum [...]

Read More »

Picatinny vs. M-LOK vs. KeyMod

Picatinny vs. KeyMod vs. M-Lok: Which one to choose is a dilemma that many gun owners face when considering a rail system for their AR-15 or another type of weapon. For most AR-15 owners, the decision comes down to personal preference and how they feel about a variety of factors such as the performance and [...]

Read More »